Depending on your company's specific needs, we tailor your engagement
to include one or more of the following services:
Planning services are designed to mitigate the biggest risk associated
with technology projects today: the timely definition, validation and documentation
of what you intend to implement.
We help you identify and validate the market(s) for your product.
Through a series of validation meetings we help you understand the needs of your
market and learn about the people that use or will use your product. We help you
define, develop, and refine validation materials (presentations, demos) and identify,
schedule and conduct internal constituency and customer validation meetings. We
deliver to you a market validation report including detailed user profiles, meeting
summaries, findings and recommendations.
We work with you to define and prioritize product goals and features
based on the "voice of the customer", product vision, and the requirements of your
internal consistencies. We help you align product features into your roadmap and
optimize development milestones. We help you document market requirements that streamline
the communication, visibility and traceability between product management, sales,
support, and development. We deliver to you a prioritized feature matrix, product
roadmap, and detailed market requirements documents (MRDs).
Design services help your team conceptualize visually and communicate
your product and company's vision.
Whether you are developing a new product, or adding significant
features to an existing one, we work with you to create highly detailed prototypes
that convey a precise form and behavior of products. Prototype designs provide an
essential communication tool that crystallizes your product vision with your customers
and product organization. With a relentless focus on usability and elegant design,
we deliver to you a feature structure, conceptual framework, user interaction flows,
and graphic design.
Whether for investors, board members, customers, partners, or
your website, we help you develop a custom demonstration of your technologies or
products honed to specific marketing goals and messages. We work with you to identify
and develop a scenario-driven demo that effectively delivers the power of your product
and corporate vision.
Usability matters. We are committed to help you deliver elegant
and intuitive software products. We work with you to provide an independent expert
review of your product. We explore usability, likeability, and consistency with
business and marketing objectives and coordinate and conduct usability tests and
heuristic evaluations. This service is ideal for companies making a significant
product upgrade, or coping with the usability complaints of an existing product.
We deliver to you a usability report outlining problem areas encountered and proposed
solutions.
We work with you to translate the power of your product vision
into a compelling set of marketing tools including your website, presentations,
and collateral. We help you identify and develop the most compelling way to showcase
the value of your product.
Technical services aide your team in the exploration and selection
of adequate technologies.
Product sins in the first generation are punished in the third
and fourth generation. We can help you evaluate and select the right technology
platform and OEM component strategies that will enable your business model and that
will insulate you from competition and commoditization in your technology stack.
We can prototype high-risk/high-reward technology modules so that
you know the product will work before you commit your R&D resources.